addictive(addictive distraction)

Facebook at Work的前景分析！

Facebook at Work是 Facebook 推出的一款商用协作服务，其近期以「Workplace」为名正式发布Workplace将会把不同的即时通 app 提供给 iOS 及 Android 用户，使得用户可以进行工作沟通事宜。

Work it: Facebook goes to the officeToday the social-networking giant will hostan event in London to unveil a new product

aimed at business users. 时间：Today  地点：London事件：the social-networking giant will host an event目的：to unveil a new product (aimed at business users

后置定语修饰product)Having signed up about 1.7billion consumers, Facebookis looking for new sources of growth

. Signe up：注册用户主句为Facebook正在寻找新的用户增长Facebook at Work, a separate service, is a communications and messaging tool。

for corporate use. Separate：dependent独立的Communications：表示通讯的时候需要用复数形式Facebook在工作方面的方向But although the move 。

makes business sense, success is far from guaranteed, for three reasons. Make sense：合理，有意义Be far from guaranteed

：离成功还有一段距离想法很合理，实际中可能面临的三个原因First, it faces a lot of competition: many other firms—including Microsoft,Atlassian and Slack—already offer 。

collaboration tools for workers and have existing relationships with customers. Collaboration tools：协作工具

Existing：现存的第一，竞争对手Second, Facebook has built its successengineering and acquiring highly addictive products。

that hook consumers; designing systems for businesses is not its forte. Engineering and acquiring：设计和收购

Addictive products：成瘾性产品Hook：钩住Forte：强项第二，自身的强项不是在工作领域Third, companies are likely to regard Facebook as a 。

distraction rather than as a productivity tool. Regard as：将……看作Distraction：分散注意力Rather than：而不是第三，公司眼里

Facebook被当作分散注意的产品Facebook is asking lots of firms to be itsfriend; the question now is whether they will accept its request.。

点评：Facebook正在请求好友验证，公司会不会通过验证是一个问题。夏老师说这篇文章值得背诵，简单明了的结构把Facebook 这个项目分析非常透彻。